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I just have a small business. Why do I need a website?
Would you ever consider running your business without a phone or mailbox? I don’t think so. Today, most small businesses need an online presence as much as they need a phone or mailbox. Customers − current and potential.
A website is a professional face for your company, an interactive brochure that your clients can have freedom to browse 24/7. A website opens up a whole new world of advertising potential and is proven to not only generate new business but to retain your existing clients by offering them the information they need, any time, at the touch of a button.
In addition, most people begin their search for a product online using a search engine like Google, Yahoo or MSN. Having a website, especially a web site that is designed to be an effective Internet marketing tool, can be very valuable for small businesses. Without the right web site, people will not be able to find your business.
More reasons to have a website
- Professional Image
- Increase Sales
- Listing your business with search engines can facilitate many customers finding your business that might not otherwise know about you.
- Increase sales and reduce selling time and effort of products that need to be seen.
- A website gives you the ability to provide your customers with current information at a minimal cost compared to other marketing materials.
- Improve Customer Service. Most people are much too busy for face-to-face education of your product or service. You can direct people with inquiries to your website where they can find all the information they are looking for at their convenience.
- Provide answers to frequently asked questions on your Web site
Many people find a website as a non-threatening way to investigate a new idea or new business. A timid customer might not make a phone call out of curiosity, but would be willing to check out a website, then if interested make the call or through the use of forms that be completed and submitted for help or feedback.
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