Is your web site capable of providing the return on investment?

• Is your website content driven?
  It is important to have your most important content is at the top of each page, otherwise your viewer may not realize you provide what they are searching for.
  
  
• Proof reading is important - make sure there are no grammatical or spelling errors. Be careful when using spellcheckers and be sure to use the primary definition of the word.
  
  
• Is your website designed to work well with search engines?
  Using the right keywords and the placement of those words are critical as well are key phrases.
  
  
• are your graphics limited for faster download time?
  (hint: more content, less graphics = better search engine indexing)
  
  
• Is it well organized?
  The navigation of your website is extremely important. If visitors cannot navigate your site easily it is a sure bet they will leave.
  
  
• Do you update it frequently?
  The object is to get them to come back! By updating your website regularly you have a much higher chance of those visitors returning.
  
  
• Are your links all working?
  Broken links are a major turnoff. Ensure that all your internal/external links work properly
  
  
• Is your email address on it?
  You want your visitors to contact you! By having an email link on all pages makes it easy for potintial customers to contact you.
  
  
• Is your web site accessible to everyone?
  Make your web site compliant with the American's with Disabilities Act. This is important — All people should be able to visit your site.